Technology’s Service Edge

Can Technology change the Service Experience or does it only Enable Service?

With today’s fast paced growth and exploding customer base, technology has become an inseparable element for any Service Design in an Organization. And there are plenty of claims of “Technology drives the Customer Service Experience” by various IT companies (hardware & software).

However, I have some experiences contrary to the claims made by these companies. In more than one project & throughout my corporate stint I have experienced that the most intelligent & intuitive technology can fail to meet the needs of an Organization.

There’s more to this disappointment with Technology, than meets the eye. Why does excellent & highly evolved Technology fail to bring about a sea change in the Service Experience that an Organization provides to its Customers?

This typically happens, due to lack of a comprehensive design and a thorough strategy to build & cash-in on the tools that technology can bring. Technology as a tool for Service needs to firstly be designed well, by those who understand the customers’ needs & the service operations thoroughly. It needs the many verticals in an Organization to work in tandem & design requirements, as a single team.

They need to map their Customers’ expectations, the Organization’s policy, processes & gaps, as well as the future roadmap before they establish their Requirement Set.

The selection of the Technology must keep not only features & cost in mind, but also have the necessary expertise & support that will fit well as a partner, to the Organization’s needs. 

Finally the customization made during implementation needs to be detailed well, kept flexible to future proof it & tested thoroughly for accuracy & robustness.

Technology has never “enabled service”…it can only help in meeting the speed to serve & accuracy challenges to a large extent. This will be the result of a well thought through strategy & robust implementation. What enables service is having a “Customer Experience” mindset. It is when everyone in the organization thinks about the nuts & bolts of what makes for great service.

Technology is an effective tool to improve efficiency. It acts as a bridge between Customers, the Organization’s Policies & Processes and the Service Delivery team.

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Strategic initiatives for a customer driven organization

                      

Building a customer driven organization is an inward journey through the following steps, with each step being a building block it is critical to ensure these are imbibed well in each individual of the organization:

  • Establishing direction and alignment
  • Strengthening the internal service chain
  • Building quality culture
  • Motivating and rewarding people
  • Attracting & retaining people
  • Customer satisfaction measurement & management
  • Voice of the customer
  • Improving customer satisfaction
  • Innovating new products & services
  • Measuring business excellence

Customer focus does not happen by itself………Most important role in establishing the customer focus in any organization is that of the top leadership.

The leaders of the organization must provide clear direction to align the entire organization with regards to the expectations of the customers.

Key Pillars of Service

To implement, deliver and embed the vision, these pillars should be firmly grounded in an organization to ensure that “Processes” run and not the “People”

  • People “Make the Difference”
  • Processes that “Work”
  • Customer “Focused” approach
  • Technology as an “Enabler”
  • Partners are a “Key Support”
  • Service Guarantee the “Bottom line”

We have touched upon the critical aspects of service, each of these when implemented in a synchronized manner, ensure synergistic outcomes which not only ensure better focus for the Service Provider, but also delivers the much needed “Brand Promise” to the Customers.

Contact us , we can make your Brand deliver its promise http://www.servicesolutions.co.in/consulting.html